Collateral pieces needed to be designed for a variety of exclusive events with large consumer reach. Design needed to maintain coherence while maintaining brand pedigree through usage of specific color palettes and typography.
For “Save the Date” VIP Event reminders, the following design solutions were proposed: custom die-cuts showcasing the Camel Beast sillouette and a multi-purpose beverage coaster both utilizing Camel’s blue color palette. Custom packaging using velour and VIP cards printed in high-gloss was proposed as part of the VIP Influencer program.
Dynamic and interactive pieces were designed for direct mail, exclusive event invitations and VIP give-away collateral utilizing specific key elements of design.