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LUXOTTICA – RAY BAN REMIX

web design
CHALLENGE

Re-envision Ray-Ban’s customization engine in the mobile era. Improve usability and defining a stronger visual hierarchy. Responsive design and cross-browser compatibility with multiple language options.

SOLUTION

Conceptualization and front-end development of customization journey; Inspiration drawn from the “Artists’ Palette” when selecting style options.

RESULT

Completely new design that incorporated a stonger social media presence and stream-lined the checkout process.